Giving customers what they want
or, are we dinosaurs? @jobsworth has written another thought provoking post on the customer’s voice and choice, and I commend it to everyone. We need to be in the business of providing the customer...
View ArticleWebsites, blogs and content management
Please, can we have a website? How many of us get questions like that? I did, and the Cromarty Coastguard website was the result. So, the answer was “Yes”. Recently, my local Coastguard Team decided...
View ArticleWill your social media engagement scale?
Do you listen to your customer? We do … that’s what we all say. It’s what we all want to do. Sometimes, particularly in a big corporate, it gets to be a bit difficult to hear what they’re all shouting...
View ArticleFlock O’ Tweets – sorts tweeters into flocks
Every now and then you find a little mashup that makes you go “Now that’s a good idea!”. Flock O’Tweets is one. Put a group of those you follow in, separated by commas: out pops a nice little RSS feed...
View Article@SouthwestAir responds to questions to La Guardia
I’ve posted about corporate use of Twitter before. I like the way it can build a brand’s position and personality. I really liked this use of a response to a question from Jaunted by the Twitter face...
View ArticleSocial Media & Knowledge Management
Social Media in the Enterprise I wondered about the impact social media tools were making in knowledge management for the enterprise. We have got some very rapid growth in the takeup of the tools in...
View ArticleThe Foreign & Commonwealth Office – social media experts?
I’ve just remotely attended a really interesting presentation in London [OK, I attended remotely], by Media Snackers who talked about engaging with the young, through social media and so on. Couple of...
View ArticleThings in transition
Back in October, I was reminding people to keep up with their social networks as the recession brought challenges. While it was hardly prescient, it was brought home to me when my role at work...
View ArticleSo, Facebook user names…
I always liked Chris Brogan’s take on identity and personal brandI got a real domain name for my blog. Anil Dash has a lovely take on Facebook user names Exclusive: The Future of Facebook Usernames –...
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